SEO Copywriting is the art of communicating with your prospect and is one of the most important skills for an online business owner and Internet marketer. It has got a distinctive place in almost every field. Copy writing is an essential skill required in marketing on the internet since it is the only way to influence people to make a purchase. The reward however, can lead to greater profits by increasing conversion rates and attracting qualified customers. Copy writing for the Web & Business is vitally important. If you are perfect in that it will bring you more business and more profits as writing has a great impact on the mind of the prospect. So if you’re doing business online you must learn how to copy write. Understanding the intent of copywriting is the first step in mastering this necessary skill. Choosing the right words & phrases matters a lot in copy writing and it requires skill and knowledge. But these skills you can’t develop in one day. These skills one can be developed by writing only. For copy writing, clarity of thought is must and the message you want to convey should reach to the prospect. Then only the prospect can realise the worth of your product or service and will buy/hire that product or service.